About Reformer - The Origin Story
In January 2020, founder and designer Joshua Mohline decided to pioneer a brand that would transcend our splintering-partisan society.
"I grew tired of the endless attacks and hateful rhetoric that permeated social media and public discourse. But little did I know, a pandemic would soon sweep the globe, heightening the polarization and intensifying the political climate. The year 2020 ushered in a new era of identity politics and extremist views, spreading like wildfire on all sides of the aisle. It was then that I knew it was time to launch Reformer, to make a change.
I transformed my living room into a workshop and spent months refining the perfect leather samples, polishing every surface, and shaping the glass with the utmost precision. I launched the Social Series without any guarantee of success, driven only by the desire to make a difference. And the rest, as they say, is history."
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First and foremost, Reformer stands for listening and understanding. Our company value is that of seeking to listen, learn, and empathize with those who think differently than us. At Reformer, we genuinely believe the best in humanity, which underpins our stance that most people that are being outcast by the social narrative are most-likely good people with understandable, relatable reasons why the see the world the way they do.
If your neighbor votes blue, and you vote red; there's a very good chance that they still care deeply about their family and want the best for their city and country. If your co-worker votes red, and you vote blue; we believe that person is most likely a kind, caring individual that wants fair treatment and justice for all people. But media and social media has made us to believe those people might be hateful, selfish, greedy, bigoted, lazy, etc. Because fear and enemies sells better than unity and understanding.
Well we say ENOUGH! Reformer opens its arms and ears to all people; regardless of politics, gender, race, age, or religion. We are not trying to cancel anyone. We are not trying to push an agenda from either side of the aisle, or any of the qualifiers just mentioned. We just want you all to listen to each other. To be kind to one another. To find common ground with one another.
This is our greatest mission. But this kind of galvanization takes time. A lot of time. It takes patience; and refusing to let the frustration jade you. We are in it for the long haul. And in the meantime, we'll make beautiful timepieces available to you all, so we can watch the time pass together. Until, one day, we see the transformation we all long for.